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Oracle: The socially enabled enterprise and customer experience
Oracle says that companies everywhere are trying to figure out how being “socially enabled” can “drive superior customer experiences.” It’s clear that we’ve come a long way in social business...
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Oracle embraces content marketing with Compendium and Eloqua
Content marketing does many things for brands these days. It: helps drive traffic increases brand awareness informs and engages customers and prospects moves target customers further along the buying...
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Oracle Moves Further into the Customer Experience Space
Mark Polly, Director at Perficient, wrote an article today about Oracle’s acquisition of Responsys and what this means for their Customer Experience profile. “Once the acquisition is complete in...
View ArticleOracle Builds Marketing Cloud Integrations
Michael Porter, Principal at Perficient, recently wrote a blog post on Oracle’s acquisitions of Eloqua, Responsys and Compendium and how these products will become integrated as the Oracle Marketing...
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Oracle OpenWorld: Customer Experience Keynote
Your customer has changed. Customers don’t trust business to provide guidance. They trust friends. You want to be able to interact with your customers where they are and with what they are doing. 97%...
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A Sky High View of Oracle Social
80% of customers purchase based on social and digital behavior. This impacts every part of the customer journey. It impacts learning, customer service and even advocacy. This changes the role of the...
View ArticleInsights from Oracle’s Leader Circle Program at #OOW14
I wanted to take an opportunity to share excellent insights while attending the Oracle Leader’s Circle Program while at Oracle OpenWorld 2014. Let me start with the Finance Session that kicked off Day...
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Consumer-focused Technology is Driving New Options for Care
Source: Retention ScienceQ: Can you overstate the value of customer satisfaction and retention? A: It isn’t necessary, the numbers speak for themselves. • 64% say customer experience is more important...
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Advocates and Agitators: The Art of Social Influence at OOW15
Here is an interesting stat: 5% to 10% of social users are responsible for 60% to 80% of influence. Reaching those 5%-10% of people on social networks is paramount. In this session, we heard from a...
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5 Ways to Understand Your Audience Better at OOW15
Aaron Lowe and Steve Papa with Oracle’s Marketing Cloud team talked about how marketers can use the Oracle Marketing Cloud to harness known and anonymous customer data to better understand audiences....
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